We collect different types of information to provide you with the best possible experience.
Personal Information You Provide
• Contact Information: name, email address, phone number, shipping and billing address.
• Account Details: login information, password, and saved preferences.
• Payment Information: credit/debit card details, billing address, and transaction history (processed securely through trusted payment processors—we do not store full payment card details).
• Communications: messages, inquiries, customer service interactions, reviews, and feedback.

When you interact with our website, we may automatically collect:
• Device & Browser Data: IP address, operating system, browser type, device identifiers.
• Usage Data: browsing activity, pages viewed, time spent on our site, referral sources.
• Cookies & Tracking Technologies: small data files stored on your device that help us recognize you, personalize content, and analyze site performance.

We may receive additional information about you from:
• Payment providers (e.g., confirmation of payment status).
• Delivery partners (e.g., shipment tracking and delivery confirmation).
• Marketing platforms or social media if you engage with Letty Beauty through ads, campaigns, or social channels.

We process personal information only when necessary and for legitimate purposes, including:
• Order Processing & Fulfillment: managing payments, shipping orders, handling returns/exchanges, and providing receipts.
• Customer Care: responding to inquiries, providing support, and managing complaints.
• Personalization: tailoring your shopping experience, remembering preferences, and recommending products.
• Marketing & Promotions: sending newsletters, special offers, and updates (with your consent, where required by law).
• Improvement & Analytics: analyzing site performance, measuring effectiveness of marketing campaigns, and enhancing our product offering.
• Legal & Security: complying with applicable laws, detecting fraudulent activity, and protecting the safety of our customers and Services.

We respect your privacy and only share your information in limited circumstances:
• Service Providers: trusted partners such as payment processors, shipping carriers, IT support, cloud storage, and marketing platforms.
• Legal Authorities: when required by law, legal request, or to protect our rights.
• Business Transactions: if Letty Beauty undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that process.
• With Your Consent: when you choose to share information with other third parties.

We do not sell your personal information.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. For example:
• Order & Transaction Records: kept for legal, tax, and accounting obligations.
• Marketing Information: retained until you unsubscribe or withdraw consent.
• Account Information: retained until you delete your account or it becomes inactive for a significant period.

Letty Beauty uses cookies and similar technologies to:
• Enable website functionality (shopping cart, secure checkout).
• Remember your preferences and personalize your experience.
• Analyze traffic patterns and site performance.
• Deliver relevant advertisements through trusted third-party networks.

You can manage or disable cookies in your browser settings. Please note, disabling cookies may affect certain website features.

We take appropriate technical and organizational measures to protect your information, including:
• Secure transmission of data using SSL encryption.
• Restricted access to personal data by authorized personnel only.
• Use of secure servers, firewalls, and monitoring systems.

However, no method of storage or transmission is 100% secure. While we work hard to protect your data, we cannot guarantee absolute security.

Depending on your location, you may have the right to:
• Access the personal information we hold about you.
• Correct inaccuracies in your personal data.
• Request Deletion (“Right to be Forgotten”).
• Restrict or Object to certain processing activities.
• Data Portability: receive your information in a structured, machine-readable format.
• Withdraw Consent: opt out of marketing communications at any time by clicking “unsubscribe” in emails or contacting us directly.

To exercise these rights, please contact us at support@ladtradeltd.com. We may ask for proof of identity before processing your request.

If you are accessing our Services from outside United Kingdom, please note that your information may be transferred to, stored, and processed in other countries. Where applicable, we implement safeguards (such as Standard Contractual Clauses) to ensure adequate protection of your personal data.

Letty Beauty does not knowingly collect or solicit personal information from children under the age of 13 (or 16 in certain jurisdictions). If we learn that we have collected personal information from a child without parental consent, we will delete it promptly.

Our website may contain links to third-party websites or services. Please note that we are not responsible for the privacy practices of these third parties, and we encourage you to review their policies separately.

We may update this Privacy Policy from time to time to reflect changes in our business, technology, or legal requirements. Updated versions will be posted on this page, with the effective date revised accordingly.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, you may contact us at:support@ladtradeltd.com