Welcome to Letty Beauty. This Cookie Policy explains how and why cookies and similar technologies are used when you visit our website, www.lettybeauty.com
We’re committed to protecting your privacy while ensuring that your experience with Letty Beauty is smooth, personal, and enjoyable. This policy details what cookies are, how we use them, the types we use, and how you can manage or disable them.

1. What Are Cookies?
Cookies are small data files stored on your computer, tablet, or mobile device when you visit a website. They allow a website to remember your actions and preferences (like language, location, or cart items) over time.
Cookies serve many functions - they help us understand how you interact with our Site, allow essential operations (like checkout), and make your shopping experience more efficient and tailored to you.

Cookies can be:
• First-party cookies: set by Letty Beauty directly.
• Third-party cookies: set by partners such as Google, Meta, or TikTok for analytics, advertising, or social media features.

2. Why We Use Cookies
We use cookies and similar technologies for several key reasons:
1. Website Functionality: To ensure our website and checkout process operate properly.
2. Personalization: To remember your preferences and improve your browsing experience.
3. Analytics and Performance: To understand how visitors use our Site and improve our design, products, and services.
4. Advertising and Marketing: To show relevant promotions, offers, and ads based on your interests.
5. Security: To protect user accounts, detect fraud, and maintain safe online transactions.


3. Categories of Cookies Used
a. Strictly Necessary Cookies
These cookies are essential for the website to function. They enable features such as page navigation, secure login, and access to protected areas (like your account or checkout). Without these cookies, the website may not perform correctly.
We use these to:
• Remember items in your shopping bag,
• Maintain secure sessions during checkout,
• Store your cookie consent preferences,
• Enable basic website functionality.
Because they are strictly necessary, you cannot disable these cookies through our website, but you can manage them via your browser settings.

b. Performance and Analytics Cookies
These cookies help us understand how visitors use our Site, such as which pages are visited most, which features are used, and if any pages encounter errors. This data allows us to continually improve our content, design, and performance. Information collected by analytics cookies is aggregated and anonymous , it does not directly identify you.
For example, we use Google Analytics and similar tools to measure engagement and optimize the user experience on our Site.
You can opt out of analytics cookies at any time using your browser or through cookie management settings.

c. Functional Cookies
These cookies allow the website to remember your preferences — such as your language, region, or currency — and provide enhanced, personalized features.
They also enable certain optional features, such as saving your wishlist or maintaining your login session if you choose “Remember Me.”

Disabling these cookies may result in a less customized browsing experience, and certain features (like wishlists or currency settings) may not function as intended.

d. Targeting and Advertising Cookies
These cookies are used by Letty Beauty and our trusted advertising partners to deliver advertisements that are more relevant to you and your interests.
They:
• Help us limit how often you see the same ad,
• Measure the effectiveness of our advertising campaigns,
• Enable us to show Letty Beauty ads on other websites or platforms you visit.

For example, we may use Meta (Facebook & Instagram) Pixel, TikTok Pixel, and Google Ads cookies to analyze traffic and optimize marketing.
These cookies collect information about your browsing behavior and may be linked to unique online identifiers. However, they do not store information such as your name or contact details directly.
You can manage or withdraw your consent for advertising cookies at any time using our cookie banner or your browser settings.

e. Social Media Cookies
Our Site includes links and tools from social networks such as Instagram, TikTok, Pinterest, and Facebook.
These cookies allow you to share products or content directly to your social accounts and help measure engagement with our brand on those platforms.
When you interact with these social media tools, the respective platforms may place cookies on your device for their own purposes , often related to analytics or advertising.
We encourage you to review the privacy and cookie policies of those platforms for more information about how they use your data.

4. Duration of Cookies
Cookies can remain on your device for different lengths of time:
• Session cookies are temporary and are deleted once you close your browser.
• Persistent cookies remain stored on your device for a set period (for example, 30 days, 6 months, or 1 year) or until you delete them manually.
Letty Beauty ensures that no cookie remains active longer than necessary to fulfill its intended purpose.

5. Third-Party Cookies
In addition to Letty Beauty’s first-party cookies, we may allow trusted third-party service providers to place cookies on your device.
These third parties include:
• Shopify – for website functionality, cart management, and checkout.
• Google Analytics – for performance and analytics.
• Meta (Facebook & Instagram) – for targeted advertising and engagement.
• TikTok – for social sharing and campaign tracking.
• Pinterest – for product recommendations and advertising measurement.
We only work with reputable third-party vendors that comply with applicable privacy and data protection laws.

6. Managing and Controlling Cookies
You have full control over how cookies are used on your device. You can:
1. Change settings through our Cookie Preferences Panel:
When you visit our Site, a banner appears allowing you to accept or manage cookies. You can update your preferences anytime by accessing the “Cookie Settings” link in the footer.
2. Adjust your browser settings:
Most browsers allow you to block or delete cookies. Instructions can be found in your browser’s help section.
3. Opt out of third-party advertising cookies:
• Google Ads Preferences: https://adssettings.google.com
• Facebook Ad Settings: https://www.facebook.com/ads/preferences
• TikTok Privacy Center: https://support.tiktok.com/en/account-and-privacy-policy/privacy-policy

Please note: Disabling cookies may affect your browsing experience and limit access to certain website features.

7. Data Protection and Legal Basis (GDPR, CCPA, and UK Law)
Under the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, we use cookies based on the following legal grounds:
• Legitimate interest: For essential cookies required for the operation of our Site.
• Consent: For all optional cookies (analytics, personalization, and advertising).

If you are located in the United States, our cookie practices also comply with the California Consumer Privacy Act (CCPA), which allows you to opt out of the “sale” or “sharing” of personal information through cookies.
We do not sell your personal data. Any sharing is conducted only for essential business purposes or with your consent.

8. International Data Transfers
Some of our third-party partners may process cookie data outside of the United Kingdom or European Economic Area (EEA), such as in the United States.
When this occurs, we ensure that appropriate safeguards are in place, including:
• Standard Contractual Clauses (SCCs) approved by the European Commission; or
• UK International Data Transfer Agreements (IDTAs).

This ensures that your personal information remains protected, no matter where it is processed.

9. Retention and Deletion
We keep cookie data only for as long as it is necessary to achieve its purpose. After that, it is automatically deleted or anonymized.
If you wish to delete cookies manually, you can do so anytime through your browser’s cookie management settings.

10. Updates to This Policy
We may revise this Cookie Policy periodically to reflect changes in technology, regulation, or business practices.
Whenever we make significant changes, we will update the “Effective Date” at the top of this page and notify you if required by law.

11. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy, please contact us using the details below: